DELPORTE HOSPITALITY, partner of Hotel & Spa Tech

The Taking place alongside 6 other industry-leading shows, this hospitality event is a MUST-attend for anyone who is serious about this industry. This event is going to be huge, and before the doors open we wanted to give you a glimpse at what you can expect from it, and while we’re at it, give you five reasons to attend the greatest hospitality event of the year.

Interview with James Williams, the General Manager of the Hotel & Spa Tech Live.

James Williams CEO Hotel & Spa Tech Live
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James Williams CEO Hotel & Spa Tech Live

What are the stakes for you today in the hotel industry and especially in United-Kingdom ?

As one of the most visited areas in the world, the UK boasts of a powerful hotel scene, and our job is to make we’re always pushing the limits! Therefore, it would be safe to say that the stakes are very high for us. People come to our show to see where the industry is headed, and every year we work tirelessly to provide just that. We have established ourselves as the top event in the UK, now we are working our way to become Europe’s point of reference, and who knows… Maybe one day we will do so on an international scale as well!

What are the main innovations that have marked the hotel industry in recent months? Can you give us some examples?

The technological wave submerging the hotel industry is impressive. Several trends have completely changed the way hotels operate both internally and externally. On the inside, the customer experience has never been this exciting – augmented reality and artificial intelligence are transforming your customer’s journey from the moment they enter your hotel to the moment they leave. Externally, the IoT (Internet of Things) has revolutionised the way hoteliers understand their customer, making use of collected data and several tech devices, your hotel will now mould to the needs and requirements of every single one of your customers. Isn’t that exciting!?

What’s the biggest challenge in the luxury hotel business today?

The luxury hotel business is facing several challenges, one of them being the slimming gap between the experience offered by luxury hotels and less luxurious options. Recent technological advancements have become more affordable and are therefore more accessible to hoteliers outside of the luxury tier, customers can therefore find similar experiences for lower prices. Popular lodging apps such as Airbnb are another threat to the hotel industry as a whole. Shifting communication channels from B2C to C2C, these apps pose a threat to the more traditional format of holidaying using hotel rooms. Finally, with a growing millennial generation always looking for quicker and more affordable solutions, luxury hotels have to find new ways to communicate and appeal to their potential clients of tomorrow.

Can you present the exhibition? The Exhibitor?

Hotel & Spa Tech Live brings the entirety of the hotel industry together and offers them the opportunity to have a look at the technological future of hotels. Hoteliers from across the world attend the show to know where the industry is headed and meet with other professionals to create opportunities they wouldn’t find anywhere else. When it comes to us, the exhibitor, Prysm Media Group is the UK’s largest independent trade exhibition organiser, we host over 40 of the most successful B2B events across a variety of different industries. Our aim is to help people grow their business, and that’s what we do best.

Why it’s interesting to participate to your exhibition for an European?

To come to the Hotel & Spa Tech Live is important for European visitors, as the show gathers a plethora of exhibitors from the UK and all over the world. These include well established brands as well as upcoming brands looking for new opportunities to reveal themselves on the big stage. Plus, some of the burning questions that Brexit is bringing will be looked into by our expert speakers and panelists. This show is the opportunity to see what the technological future of hotels around Europe looks like. It also creates a chance for hoteliers to find ideas to put themselves ahead of their competition as well as unique networking opportunities for professionals from across Europe to work together.


Tickets are FREE for Hotel & Spa Tech Live, and this is just a scratch on the surface of what you can expect. So what are you waiting for? Don’t miss on this amazing opportunity and register your tickets by visiting our website

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