Interview of Giovanna Golnelli, Marketing and communication director of Fendi Casa.
Could you present your positionning ?
Fendi Casa is positioned on a high-end segment of the market, with a range of exclusive offers that reinterpret the aesthetics of living in a new kind of glamor-comfort. A collection of furniture that has been able to develop in nearly 30 years of history, and that now offers a complete lifestyle that can satisfy a cultured and international clientele in search of iconic and timeless objects.
How do you embody the spirit Fendi in your furniture?
The proposals by Fendi Casa embody balanced opulence with references from different cultures, capable of new experiments, but always faithful to the DNA of Fendi.Excellence, noble materials and expert workmanship arising from the Maison are masterfully shot in the collections Fendi Casa, with furniture and accessories that reflect many of the iconic elements of Fendi. For example, the Selleria stiching, or Pequin fabric that have made the history of Fendi, are used to decorate pillows, butalso complements headboards of beds and sofas details.
Do you think that your “Art of welcoming” contributes to “being elsewhere than at home” for international customers of luxury hotels?
Fendi Casa expresses a contemporary and refined art de vivre, where the convivial spirit is emphasized by the generous proportions of its exclusive proposals. Elegance and a sophisticated mood are the frame created by Fendi Casa, decorating rooms and spaces with design solutions that anticipates the idea of beauty and luxury.
Laurent Delporte, an editor and conference speaker, is a strategic expert in the sector of hotels. A visionary, he brings his unique look on hotels in service to the decision-makers in the industry, whether to enhance the development of new projects or strategic visions.
Laurent has visited and audited over 350 hotels across the world and also participates in mystery visits to provide quality control for the world’s finest hotels.