Speaking with Alain Dominique Perrin: The Concept Behind Original Camping
I recently had the pleasure of speaking with Alain-Dominique Perrin, the founder of Original Camping. Our first meeting dates from back when I was a student at HEC Entrepreneurs. He was a guest speaker for an alumni soirée that I had organized at the Assemblée Nationale to celebrate the 25th anniversary of HEC Entrepreneurs.
After conducting the majority of his career in the world of luxury (Cartier, Richemont Group), Alain-Dominique Perrin chose to invest his talent, energy, and convictions in service to a new adventure: Original Camping.
We will discover this concept together and discuss with him the French art of welcoming. For those of you who already know him, you will doubtless recognize his direct and frank manner of speaking.
What were you hoping to create with Original Camping? What is your concept?
I wanted to give the world of camping a category that it didn’t have. We used to talk—and we still even talk today—about 3-, 4-, and 5-star camping, but it always returned to the idea of camping, which might mean a bit more expensive than what comes below it, but always with the lingering implication of relatively mediocre service offerings.
I thus came up with something simple. What’s important to know above all is that, to position oneself in the luxury sector, the campsite must be very well located, whether this means being along the coast, along a lake, or in some exclusive location.
You then have to offer the client the complete liberty to choose what he wants to do and to select the service that he truly needs. We’ve created a diverse range of products and services. We offer accommodations for 2 to 6 people, with some equipped with a bathroom, some with a kitchen, which allows the client to be completely autonomous. Other Original Camping accommodations might not offer any of these amenities because the client might prefer to use the space toward his accommodations and instead rely on washing complexes located in the center of the building. What is essential is that the client possesses this choice.
Laurent Delporte, an editor and conference speaker, is a strategic expert in the sector of hotels. A visionary, he brings his unique look on hotels in service to the decision-makers in the industry, whether to enhance the development of new projects or strategic visions.
Laurent has visited and audited over 350 hotels across the world and also participates in mystery visits to provide quality control for the world’s finest hotels.