Pop-up hotels regularly pop up from time to time in various places around the world, often in untapped locations. To describe one as a ‘hotel,’ though, could be considered somewhat of a stretch, since it describes above all a room that comes with a few services.
Nevertheless, these hotels often form unique experiences for enthusiasts.
Whether it creates a true luxury experience, I remain less convinced. This is a new trend that could be taken up by Palaces. I recently conducted studies on various projects that Palaces could very well offer for their clients to externalize their expertise in a new location and thereby create an exclusive and unique experience.
Here are a few examples of pop-up hotels:
The Merlion Hotel in Singapore created in 2011 for several weeks was constructed around the sculpture of Merlion. Spanning 8 meters tall, the sculpture has changed its role as protector and bearer of good luck to find itself in the middle of a luxury hotel room. This temporary hotel is the work of Japanese artist, Tatzu Nishi, who has made a career of reinventing the functions of various objects and monuments.
The Pop-Up Hotel installed itself along the rivers of Knokke-Heist in Belgium. One finds there the codes of luxury typical of a suite in a 5-star hotel: a 360-degree view from rooms situated along the top, the pleasure of a sauna and a Jacuzzi, a dining room, a bathroom, a salon, a terrace, a private beach, a butler ready to respond to the client’s every demand, a two Michelin-starred chef on hand to prepare an exceptional meal, gourmet treats of chocolatier Patrick Roger… All the ingredients are brought together to craft a sensational night in a décor that is refined and meticulous in its littlest details to set the tone for an extraordinary moment.
I also presented in a recent article the “Sleeping Around” concept, where it was possible to sleep in a room situated in a container in an improbable location.
This year, a pop-up hotel called Tender2 took place at the foot of the Atomium in Brussels. It offers a suite with a 360-degree view, a private terrace with a direct view out onto the Atomium and its light-works, a gastronomic restaurant, a sauna, and a jacuzzi bathtub. There is even a butler on call for your disposal. One night at Tender2 costs €500. As in a hotel, the proprietor organizes numerous events, in addition to after-works.
Does this appeal to you?
I invite you to discover my article: A CONTAINER FOR HOLDING A LUXURY HOTEL ROOM
Laurent Delporte, an editor and conference speaker, is a strategic expert in the sector of hotels. A visionary, he brings his unique look on hotels in service to the decision-makers in the industry, whether to enhance the development of new projects or strategic visions.
Laurent has visited and audited over 350 hotels across the world and also participates in mystery visits to provide quality control for the world’s finest hotels.